Connecting Brands With Ireland’s Most Trusted GAA Athletes

Conor Glass

Ashling Thompson

Rory Beggan

Katie Power

Michael McKernan

Darragh McGurn

Aimee Mackin

Joe O'Connor

Sam Mulroy

Emma O'Byrne

Eoin McElholm

Adam Screeney

Richie Donnelly

Lee Keegan

Jordan Flynn

Brenda Bannon

Conor Glass Ashling Thompson Rory Beggan Katie Power Michael McKernan Darragh McGurn Aimee Mackin Joe O'Connor Sam Mulroy Emma O'Byrne Eoin McElholm Adam Screeney Richie Donnelly Lee Keegan Jordan Flynn Brenda Bannon

A hurler in a green and orange sports jersey with the number 15 and the word glenis on it, holding a hurley stick, with metal helmet, celebrating on a field with a crowd and houses in the background.

A female soccer player in a red jersey and black shorts is running on the field, kicking a white soccer ball.

A man in a blue jersey holds a large trophy above his head during a celebration, with a crowd of people cheering behind him.

DEFINE TALENT GROUP, represents Ireland’s most exciting GAA talent.

We build strategic commercial partnerships that help brands reach and resonate with GAA audiences through credible, high-performing athletes.

Through DTG, brands can collaborate on campaigns, ambassador roles, content shoots
and events that drive real impact.

Supporting brands across national and regional campaigns

Why GAA Athletes Deliver

GAA players hold a unique place in Irish communities. As high-performing amateur athletes with deep local roots, they command a level of trust and relatability that traditional influencers often can’t match.

At Define Talent Group, we help brands tap into this powerful connection through athletes who are credible, respected and genuinely embedded in their communities.

Deep community trust and local influence

Highly engaged, loyal fanbases
Authentic dual-career role models
Strong regional and national reach
Proven impact across campaigns and appearances

UGC Content

Content created by the athlete themselves. Natural, real and in their own voice. It feels like everyday content, not an advert, which is why people trust it and engage with it.
Social Campaigns

Content created specifically for a brand campaign and shared on the athlete’s social channels. This includes Reels, grid posts and story sets, planned around a clear message or product moment. It’s polished, intentional and built to drive reach, engagement or clicks.
Brand Ambassadors

Ongoing partnerships where the athlete represents the brand over time, regularly featuring the product in their content, speaking about it naturally, and becoming clearly associated with it. It builds trust, recognition and consistency,
Speaking + Events

Athletes available for talks, Q&As, panels and event appearances. Ideal for clubs, schools, corporate days or brand launches. Real stories, real experience delivered in a grounded and relatable way.